(July, 2002)
Although globalization offers unprecedented opportunities for successful firms, it heightens the challenges for those that are less competitive. This book is a vital resource for all those working within the field of international competitiveness, particularly in the MENA region. It offers policy and institutional alternatives to help stakeholders face up to this challenge. It explains how governments, firms, business associates, media, think tanks, and universities can work together to build firms' ability to compete in the global market.